A UX professional with over 30 years of experience working with .com start-ups to Fortune 100 companies. Extensive track record of increasing business performance through transformative content and experiences . I do this by...
Understanding the User Journey and Opportunities
AI assisted ideation and collaboration
Iterative Inquiry, Testing and Revision
I seek to work with individuals and teams that can ideate from imperfect information, build on these ideas, and work iteratively with users and stakeholders to evolve a solution into full detail.
I have worked inside many methodologies, and I thoroughly believe in custom approaches that address the problem or context at hand. Whether working in a particular form of Agile, Waterfall, or both, the right work products need to effectively communicate insights and opportunities that can move solutions forward.
My Idealized Design Approach:
Client biz goals
Gaps & Opportunities
“...Anthony is an extremely talented experience architect and his skill ranges well beyond interaction and information design. There is an art to making human interactions with complex systems simple. Anthony’s designs represent his significant capability in intuitive experience design.
Anthony possesses excellent organizational and communication skills. He is comfortable and confident in running design projects, mentoring junior team members and interacting effectively with all levels within client organizations and the agency.”
“...Anthony's intelligence and professionalism have been a significant part of my experience at Critical Mass. We have collaborated on numerous projects in small and large teams, covering e-commerce, task-based applications, and content sources, for a Fortune 100 client. As a collaborator, Anthony has offered innovation, discipline, and a positive attitude. As an associate director, Anthony solves challenging problems on a regular basis, often working with a large number of direct reports graciously and efficiently. Clients trust Anthony for on-time, high-quality delivery with a good balance of realism and user advocacy. From a career perspective, he has a long-term commitment to leading-edge knowledge and mastery of the latest tools. On a daily basis, I trust him to analyze complex problems and to suggest viable paths to solutions.”
“...Anthony is a strategic user experience consultant of the highest caliber. His ability to play multiple roles made him a particularly valuable member of the team - on any given engagement he might take on the role of business analyst, project manager, or agile coach, in addition to has core responsibilities as a user experience lead. I have no hesitation in recommending Anthony as a great asset to any organization.”
“...Anthony is an impressive collaborator, creative, persuasive, and flexible when necessary. He is a passionate advocate for the end user's experience, with enough technical savvy to understand necessary compromises in a development environment. Successful in business development, project delivery and internal process definition, Anthony was a valuable member of our consulting practice.”
“...Anthony demonstrated an exceptional ability to collaborate with our clients, drive consensus and truly educate both the client and our team on the thought behind his concepts. Anthony's experience gives him the range and flexibility to provide insight into preliminary concepts, develop and expand on interaction designs, create and manage first-person usability testing using a variety of methods and act as primary liason and presenter for all thing UX. He was a pleasure to work with and I would be happy to have our paths cross again..”